2022年12月英语六级考试听力讲座原文

2022-12-10 18:08:24来源:网络

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2022年12月英语六级考试听力讲座原文

  听力讲座原文:Recording1职场邮件管理

  In last week's lecture, we talked about the problems caused by poor eating habits, focusing on how medical professionals are trying to solve these problems. Today, we'll continue with the topic, but focus on research from a different field: marketing.

  Now, what can marketing tell us about improving nutrition? Well, a team of marketing professors has studied the importance of the visualaspect of food and how that influences food choices.(Q 16)

  Those marketing experts assert that the impact of the appearance of food is greater than we might presume, and might hold the key to encouraging better eating. So how important is the appearance of food?Research shows that just seen an appealing photograph of a hamburger in an advertisement, for example, can cause individuals to imagine the taste or smell of that hamburger. This can make them more likely to purchase and consume it. Of course, that's the point of advertisements. So isn't that a good thing?Well, the marketing professors argued that this is actually a problem because the combination of pleasing aesthetics of and easy access to unhealthy foods, such as hamburgers and pizza, may be

  contributing to a worldwide health crisis. In fact, statistics show that 39% of all adults in the world weigh too much, and another 13% are obese.

  Now, as we discussed last time, medical professionals have tried to fight the obesity epidemiciby focusing on the nutrients found in different foods,emphasizing things like carbohydrate, fat, sugar and calorie content. But they've had limited success. Q17 The marketing professors believe that the real solution to obesity is making food look appealing and focusing on the pleasure of both looking at and eating that food. That pleasure can be used as a tool to promote healthy food choices.

  In fact, the research done by the team showed that associating healthy food with pleasant images, experiences, and emotions lead to greater interest in purchasing or eating. This is a better strategy, they claim, than reminding consumers that a certain food is good for them. But are they right?

  Well, the researchers cited a marketing campaign designed to reverse the sales decline of carrots. The campaign didn't emple ize the carrots healthy qualities, but emprace their beauty and the pleasure derived from eating them. For example, the ads focused on the bright, beautiful orange color and crisp texture of the carrots. The campaign led to an impressive increase in product sales of more than 10%. The researchers believe that other companies could bolsten sales of healthy foods with similar ads, depicting their products as attractive and a source of pleasure.(Q18)

  Question 16

  What does the speaker say a team of marketing professors has studied?

  Question 17

  How have medicalifil professionals tried to fight obesity?

  Question 18

  What can other companies learn from the example of the carrot promotion campaign?

  听力讲座原文:Recording2中国移动

  The household cleaning products industry really began to take off in the 1950s. Prior to that, resourceful housewives who had grown up in a less prosperous era relied on substances that they use n their kitchens, such as vinegar used to clean windows. Today, the household cleaning products industry is worth billions of dollars a year and is dominated by large global companies (Question 19).

  In recent years, however, many countries have witnessed a surge in the number of small businesses, and companies offering more environment-friendly cleaning products. And they're doing good business, too. One reason for this is that consumers arerbecoming more aware of the environment and sustainability issues. They also want to make their home a safe place, free from toxic chemicals. The third reason is people's awareness of and knowledge about technology has never been greater (Question 20). In the past, people might have been skeptical of a new product claimed to be able to achieve amazing cleaning results, but they now have faith in technology's ability to do what was once thought impossible. (Question 20)

  There is perhaps no better example of this than a patented cloth sold by one company, which remarkably uses only water rather than traditional cleaning products. The company claims its cloth lifts, traps, and removes dirt and bacteria, and considering that people don't see these products in shops, or advertised on TV, or in the press, it has been a pretty steep rise. Many of the people behind these companies began testing the viability of their products by selling them at local markets. Then in many cases, customers are doing the marketing for these product. by leaving threads of comments on social media,praising their virtues. (Question 21)

  There are also TV shows and books dedicated to maintaining home tidiness and cleanliness and the benefits of having a clean home. Having a safe and clean home might be one thing people feel they can control in an increasingly out-of-control world. And, there are social media celebrities. One woman in Britain has become a social media sensation with more than 2 million followers for her cleaning tips page.

  Question 19:

  What Cisime Speaker say about the cleaning products industry in recent years?

  Question20∶

  Why are newly developed cleaning products selling well?

  Question 21:

  What are some customers doing to help promote non-traditional cleaning products?

  听力讲座原文:Recording3职场邮件管理

  Throwing spare change into a fountain is a time-honored ritual. Throw a penny into the water and your wish might come true. But all that money has to go somewhere. Otherwise, the growing piles of pennies, quarters, and euros could clog up the fountain's works (Question 22).Today I'm going to talk about where all the coins go. Well, the coins collected can go to all sorts of different places, from fountain maintenance to charity or public service. Q23. In New york City, for example, coins collected from fountains and public parks often go towards the fountain's

  mainterance itself. Though entrepreneurs who don't mind getting their hands wet often get to it first. There are over 50 beautiful decorative display fountains in New York City parks. They are cleaned by the park's staff every few weeks, but most of the coins have already been removed by entrepreneurial New Yorkers, and there is not a significant amount left to be

  collected. Other cities, though, can pull in a much more serious haul.Take, for example,Rome's famous Trevi Fountain. For hundreds of years, visitors have thrown coins over their shoulders into the fountain to ensure that they will return.So many tourists tossing coins that Roman officials have the fountain cleaned every night, reportedly getting as much as $4000 in loose change from around the world each day. Most of the money collected each night goes towards running a supermarket for the needy, and collecting that cash is serious business (Question 24).

  Roman officials have been known to be tough on anyone caught skimming coins from the fountain. In one case in 2005, police arrested 4 fountain cleaners after they were spotted slipping coins into their own pockets after collecting them. Authorities finally caught one notorious thief named Thomas Morgan and banned him from the fountain affer he fished out thousands of dollars and change over 34 years using a magnetic stick(Question 25).

  For the most part, money collected from privately owned fountains in the United States also goes to charity. The fountain in New York City's Bryant Park is owned and operated by a not-for-profit corporation, which puts the cash collectes by cleaners towards the fountain's own maintenance. Tens of thousands of dollars in coins removed from wishing wells, fountains, and ponds in Florida's Walt Disney World are donated each year to support foster children living in the state. Whether or not your wish comes true after tossing a coin into a fountain, you can rest assured knowing that the change is likely going to someone who needs it.

  Question 22:

  What problem might be caused by the growing piles of coins in fountains?

  Question 23:

  What does the speaker say about the coins collected from New York City's Park fountains

  Question 24:

  What do we learn about the money collected from Rome's Trevi Fountain?

  Question 25:

  What does the speaker say about Thomas


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