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　　2025年6月英语六级阅读真题：数字转型对现代企业的影响

　　真题原文

　　Passage 4: The Impact of Digital Transformation on Modern Business

　　The digital transformation of businesses has accelerated rapidly in recent years, driven by advancements in technology such as artificial intelligence (AI), big data, and the Internet of Things (IoT). This shift is reshaping how companies operate, interact with customers, and compete in the global market. According to a recent survey, over 80% of businesses are now investing in digital transformation initiatives to stay competitive.

　　One of the primary benefits of digital transformation is the ability to enhance customer experiences. By leveraging big data and AI, companies can gain deeper insights into customer preferences and behaviors, allowing them to offer personalized products and services. For example, e-commerce platforms use AI algorithms to recommend products based on individual shopping histories, improving customer satisfaction and loyalty.

　　Digital transformation also enables businesses to optimize their operations and improve efficiency. IoT devices can monitor equipment performance in real-time, reducing downtime and maintenance costs. Additionally, AI-driven analytics can help companies make data-driven decisions, leading to better resource allocation and improved productivity.

　　However, the digital transformation of businesses is not without challenges. One major issue is the need for skilled talent. Companies require employees who are proficient in new technologies such as AI, data analytics, and cybersecurity. The shortage of such talent can hinder the implementation of digital initiatives. Another challenge is the need for robust cybersecurity measures to protect against data breaches and cyber-attacks, which are becoming increasingly sophisticated.

　　To address these challenges, companies are investing in employee training and development programs. They are also partnering with educational institutions and technology providers to create pipelines for skilled workers. Additionally, businesses are adopting advanced cybersecurity solutions to safeguard their digital assets.

　　In conclusion, digital transformation is essential for businesses to remain competitive in the modern economy. While there are challenges to overcome, the benefits of enhanced customer experiences, improved efficiency, and data-driven decision-making make it a worthwhile investment. By embracing digital transformation, companies can unlock new opportunities for growth and innovation.

　　翻译

　　第四篇：数字转型对现代企业的影响

　　近年来，企业的数字转型在技术进步(如人工智能、大数据和物联网)的推动下迅速加速。这一转变正在重塑企业的运营方式、与客户的互动以及在全球市场的竞争。根据最近的一项调查，超过80%的企业正在投资数字转型项目以保持竞争力。

　　数字转型的一个主要好处是能够提升客户体验。通过利用大数据和人工智能，企业可以深入了解客户的偏好和行为，从而提供个性化的产品和服务。例如，电子商务平台利用人工智能算法根据个人购物历史推荐产品，提高客户满意度和忠诚度。

　　数字转型还使企业能够优化运营并提高效率。物联网设备可以实时监控设备性能，减少停机时间和维护成本。此外，人工智能驱动的分析可以帮助企业做出数据驱动的决策，从而更好地分配资源并提高生产力。

　　然而，企业的数字转型并非没有挑战。一个主要问题是需要熟练的人才。企业需要熟练掌握人工智能、数据分析和网络安全等新技术的员工。这种人才的短缺可能会阻碍数字计划的实施。另一个挑战是需要强大的网络安全措施来防范日益复杂的网络攻击和数据泄露。

　　为应对这些挑战，企业正在投资员工培训和发展项目。它们还与教育机构和技术提供商合作，为熟练工人创造渠道。此外，企业正在采用先进的网络安全解决方案来保护其数字资产。

　　总之，数字转型对于企业在现代经济中保持竞争力至关重要。尽管需要克服挑战，但提升客户体验、提高效率和数据驱动决策的好处使其成为一项值得的投资。通过拥抱数字转型，企业可以为增长和创新解锁新的机会。

　　阅读理解题目

　　What is the main driver of digital transformation in businesses according to the passage?

　　A. Increased competition

　　B. Technological advancements

　　C. Customer demands

　　D. Government regulations

　　Which of the following is a benefit of digital transformation mentioned in the passage?

　　A. Enhanced customer experiences

　　B. Increased need for cybersecurity

　　C. Higher operational costs

　　D. Reduced employee training

　　What is a challenge faced by businesses during digital transformation according to the passage?

　　A. The high cost of digital technologies

　　B. The lack of skilled talent in new technologies

　　C. The difficulty in accessing big data

　　D. The complexity of IoT devices

　　What measures are companies taking to address the talent shortage in digital transformation?

　　A. Reducing investment in technology

　　B. Increasing employee training programs

　　C. Limiting the use of AI and IoT

　　D. Outsourcing all digital initiatives

　　What can be inferred about the future of businesses from the passage?

　　A. Digital transformation is essential for remaining competitive

　　B. Cybersecurity will become less important

　　C. Traditional business models will remain dominant

　　D. Customer experiences will decline

　　题目解析

　　正确答案：B

　　解析：文章指出，企业的数字转型是由人工智能、大数据和物联网等技术进步推动的。因此，选项B“技术进步”是正确的。

　　正确答案：A

　　解析：文章提到，数字转型的一个主要好处是能够提升客户体验，通过个性化的产品和服务提高客户满意度和忠诚度。因此，选项A“提升客户体验”是正确的。

　　正确答案：B

　　解析：文章指出，企业在数字转型过程中面临的一个主要挑战是缺乏熟练掌握新技术(如人工智能、数据分析和网络安全)的人才。因此，选项B“缺乏熟练人才”是正确的。

　　正确答案：B

　　解析：文章提到，为应对人才短缺问题，企业正在投资员工培训和发展项目，并与教育机构和技术提供商合作，为熟练工人创造渠道。因此，选项B“增加员工培训项目”是正确的。

　　正确答案：A

　　解析：文章总结指出，数字转型对于企业在现代经济中保持竞争力至关重要。因此，选项A“数字转型对于保持竞争力是必不可少的”是正确的。

　　翻译与词汇解析

　　digital transformation：数字转型

　　例句：Digital transformation is reshaping modern business.(数字转型正在重塑现代企业。)

　　big data：大数据

　　例句：Big data provides insights into customer preferences.(大数据提供对客户偏好的洞察。)

　　Internet of Things (IoT)：物联网

　　例句：IoT devices monitor equipment performance in real-time.(物联网设备实时监控设备性能。)

　　cybersecurity：网络安全

　　例句：Robust cybersecurity measures are essential for protecting digital assets.(强大的网络安全措施对于保护数字资产至关重要。)

　　data-driven decision-making：数据驱动决策

　　例句：AI-driven analytics support data-driven decision-making.(人工智能驱动的分析支持数据驱动决策。)

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