六级课程经典
零基础适用HOT
去试听
六级1对1
定制化
核心词 背词计划
0元
听力 提升必看
0元
阅读 冲刺200+
0元
写作 高分模板
0元
历年真题大全
免费
模考 水平测试
热门
1V1速成方案VIP
Passage Two
Questions 57 to 61 are based on the following passage.
Over the past decade, many companies had perfected the art of creating automatic behaviors — habits — among consumers. These habits have helped companies earn billions of dollars when customers eat snacks or wipe counters almost without thinking, often in response to a carefully designed set of daily cues.
“There are fundamental public health problems, like dirty hands instead of a soap habit, that remain killers only because we can’t figure out how to change people’s habits,” said Dr. Curtis, the director of the Hygiene Center at the London School of Hygiene & Tropical Medicine. “We wanted to learn from private industry how to create new behaviors that happen automatically.”
The companies that Dr. Curtis turned to — Procter & Gamble, Colgate-Palmolive and Unilever — had invested hundreds of millions of dollars finding the subtle cues in consumers’ lives that corporations could use to introduce new routines.
If you look hard enough, you’ll find that many of the products we use every day — chewing gums, skin moisturizers, disinfecting wipes, air fresheners, water purifiers, health snacks, teeth whiteners, fabric softeners, vitamins — are results of manufactured habits. A century ago, few people regularly brushed their teeth multiple times a day. Today, because of shrewd advertising and public health campaigns, many Americans habitually give their pearly whites a cavity-preventing scrub twice a day, often with Colgate, Crest or one of the other brands.
A few decades ago, many people didn’t drink water outside of a meal. Then beverage companies started bottling the production of far-off springs, and now office workers unthinkingly sip bottled water all day long. Chewing gum, once bought primarily by adolescent boys, is now featured in commercials as a breath freshener and teeth cleanser for use after a meal. Skin moisturizers are advertised as part of morning beauty rituals, slipped in between hair brushing and putting on makeup.
“Our products succeed when they become part of daily or weekly patterns,” said Carol Berning, a consumer psychologist who recently retired from Procter & Gamble, the company that sold $76 billion of Tide, Crest and other products last year. “Creating positive habits is a huge part of improving our consumers’ lives, and it’s essential to making new products commercially viable (可行的).”
Through experiments and observation, social scientists like Dr. Berning have learned that there is power in tying certain behaviors to habitual cues through cruel and endless advertising. As this new science of habit has emerged, controversies have erupted when the tactics (手段) have been used to sell questionable beauty creams or unhealthy foods.
57. According to Dr. Curtis, habits like hand washing with soap .
A) should be further cultivated C) are deeply rooted in history
B) should be changed gradually D) are basically private concerns
58. The example of brushing teeth shows that some of consumer’s habits are developed due to .
A) perfected art of products C) commercial promotions
B) automatic behavior creation D) scientific experiments
59. Bottled water, chewing gun and skin moisturizers are mentioned in Paragraph 5 so as to .
A) show the urgent need of daily necessities
B) reveal their impact on people’ habits
C) indicate their effect on people’ buying power
D) manifest the significant role of good habits
60. How did Carol Berning see creating automatic behaviors among consumers?
A) It may not bring huge profits for companies.
B) It has become a new field of scientific research.
C) It means a heavy investment for companies.
D) It is necessary for the success of new products.
新东方英语六级好课免费听↓↓↓
课程名称 | 课程亮点 | 试听 |
【小班课】英语四六级零基础无忧计划 | 1V1答疑 | 免费试听 |
【零基础】四六级全科专项突破 | 单项全面进阶 | 免费试听 |
【阅读】四六级阅读高分技巧 | 双师精讲阅读 | 免费试听 |
【写作】四六级写作万能模板 | 双师精讲写作 | 免费试听 |
【听力】四六级听力高分技巧 | 双师精讲听力 | 免费试听 |
【寒假班】英语四六级全程班 | 考前冲分快准狠 | 免费试听 |
了解更多四六级课程 |
资料下载
2022年大选英语四级词汇完整带音标
发布时间:2020-04-15关注四六级小助手服务号
回复【过级词汇】获取
刘一男六级核心词汇完整版
发布时间:2020-04-15关注四六级小助手服务号
回复【过级词汇】获取
新东方英语口语终极教程word版
发布时间:2020-04-15关注四六级小助手服务号
回复【口语提升】获取
大学英语六级:练口语及单词lesson1-9
发布时间:2020-04-15关注四六级小助手服务号
回复【口语提升】获取
新东方在线[四六级王牌团队]典藏笔记
发布时间:2019-10-25关注四六级小助手服务号
回复【典藏笔记】获取
英语六级过级备考资料:经验+计划+语法
发布时间:2019-10-25关注四六级小助手服务号
回复【过级经验】获取
大学英语六级阅读解题经验技巧
发布时间:2019-10-25关注四六级小助手服务号
回复【阅读礼包】获取
英语四级写作诵读193经典句
发布时间:2019-10-25关注四六级小助手服务号
回复【写作指导】获取
英语六级听力讲义汇总资料
发布时间:2019-10-25关注四六级小助手服务号
回复【听力礼包】获取
英语六级口语考试练习小积累
发布时间:2019-10-25关注四六级小助手服务号
回复【口语提升】获取
大学英语六级核心高频词汇
发布时间:2019-10-25关注四六级小助手服务号
回复【过级词汇】获取
关注四六级小助手服务号回复【典藏笔记】获取
关注四六级小助手服务号,
获取学习资料
推荐阅读
更多>>备考英语六级,多做模拟题是必须的,通过模拟题的实际操作,考生能够更全面地了解自己在听力、阅读、写作等方面的优势和不足。新东方在线分享了“2024年6月英语六级阅读考试模拟试题训练(21)”,一起来看一下吧。
来源 : 网络 2024-04-23 08:50:00 关键字 : 英语六级模拟试题
备考英语六级,多做模拟题是必须的,通过模拟题的实际操作,考生能够更全面地了解自己在听力、阅读、写作等方面的优势和不足。新东方在线分享了“2024年6月英语六级阅读考试模拟试题训练(22)”,一起来看一下吧。
来源 : 网络 2024-04-23 08:50:00 关键字 : 英语六级模拟试题
备考英语六级,多做模拟题是必须的,通过模拟题的实际操作,考生能够更全面地了解自己在听力、阅读、写作等方面的优势和不足。新东方在线分享了“2024年6月英语六级阅读考试模拟试题训练(23)”,一起来看一下吧。
来源 : 网络 2024-04-23 08:50:00 关键字 : 英语六级模拟试题
备考英语六级,多做模拟题是必须的,通过模拟题的实际操作,考生能够更全面地了解自己在听力、阅读、写作等方面的优势和不足。新东方在线分享了“2024年6月英语六级阅读考试模拟试题训练(24)”,一起来看一下吧。
来源 : 网络 2024-04-23 08:50:00 关键字 : 英语六级模拟试题
备考英语六级,多做模拟题是必须的,通过模拟题的实际操作,考生能够更全面地了解自己在听力、阅读、写作等方面的优势和不足。新东方在线分享了“2024年6月英语六级阅读考试模拟试题训练(25)”,一起来看一下吧。
来源 : 网络 2024-04-23 08:50:00 关键字 : 英语六级模拟试题
专项提升公开课
更多>>136小时干货精讲,包邮3斤礼盒,无忧换课
价格 : ¥269
限报人数:1000人
随报随学 告别‘小聋瞎’
价格 : ¥0
限报人数:1000人
资料下载
更多>>关注四六级小助手服务号
回复【过级词汇】获取
关注四六级小助手服务号
回复【过级词汇】获取
关注四六级小助手服务号
回复【口语提升】获取
关注四六级小助手服务号
回复【口语提升】获取
关注四六级小助手服务号
回复【典藏笔记】获取
关注四六级小助手服务号
回复【过级经验】获取
关注四六级小助手服务号
回复【阅读礼包】获取
关注四六级小助手服务号
回复【写作指导】获取
关注四六级小助手服务号
回复【听力礼包】获取
关注四六级小助手服务号
回复【口语提升】获取
关注四六级小助手服务号
回复【过级词汇】获取
阅读排行榜
相关内容