六级课程经典
零基础适用HOT
去试听
六级1对1
定制化
核心词 背词计划
0元
听力 提升必看
0元
阅读 冲刺200+
0元
写作 高分模板
0元
历年真题大全
免费
模考 水平测试
热门
1V1速成方案VIP
Advertisers tend to think big and perhaps this iswhy they’re always coming in for criticism. Theircritics seem to resent them because they have aflair for self-promotion and because they have somuch money to throw around. ‘It’s iniquitous,’ theysay, ‘that this entirely unproductive industry (if wecan call it that) should absorb millions of poundseach year. It only goes to show how much profit the big companies are making. Why don’t theystop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’
The poor old consumer! He’d have to pay a great deal more if advertising didn’t createmass markets for products. It is precisely because of the heavy advertising that consumergoods are so cheap. But we get the wrong idea if we think the only purpose of advertising is tosell goods. Another equally important function is to inform. A great deal of the knowledge wehave about household goods derives largely from the advertisements we read. Advertisementsintroduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtaindetails regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may beseriously doubted. It is hardly possible not to read advertisements these days. And what funthey often are, too! Just think what a railway station or a newspaper would be like withoutadvertisements. Would you enjoy gazing at a blank wall or reading railway byelaws whilewaiting for a train? Would you like to read only closely printed columns of news in your dailypaper? A cheerful, witty advertisement makes such a difference to a drab wall or anewspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this sourceof revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcastprogrammes is due entirely to the money spent by advertisers. Just think what a newspaperwould cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaperand magazine. What a tremendously useful service they perform for the community! Justabout anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or‘agony’ column. No other item in a newspaper provides such entertaining reading or offerssuch a deep insight into human nature. It’s the best advertisement for advertising there is!
1. What is main idea of this passage?
A. Advertisement.
B. The benefits of advertisement.
C. Advertisers perform a useful service to communities.
D. The costs of advertisement.
2. The attitude of the author toward advertisers is______.
A. appreciative.
B. trustworthy.
C. critical.
D. dissatisfactory.
3. Why do the critics criticize advertisers?
A. Because advertisers often brag.
B. Because critics think advertisement is a “waste of money”.
C. Because customers are encouraged to buy more than necessary.
D. Because customers pay more.
4. Which of the following is Not True?
A. Advertisement makes contribution to our pockets and we may know everything.
B. We can buy what we want.
C. Good quality products don’t need to be advertised.
D. Advertisement makes our life colorful.
5. The passage is______.
A. Narration.
B. Description.
C. Criticism.
D. Argumentation.
大学英语六级寒假全程班
资料下载
2022年大选英语四级词汇完整带音标
发布时间:2020-04-15关注四六级小助手服务号
回复【过级词汇】获取
刘一男六级核心词汇完整版
发布时间:2020-04-15关注四六级小助手服务号
回复【过级词汇】获取
新东方英语口语终极教程word版
发布时间:2020-04-15关注四六级小助手服务号
回复【口语提升】获取
大学英语六级:练口语及单词lesson1-9
发布时间:2020-04-15关注四六级小助手服务号
回复【口语提升】获取
新东方在线[四六级王牌团队]典藏笔记
发布时间:2019-10-25关注四六级小助手服务号
回复【典藏笔记】获取
英语六级过级备考资料:经验+计划+语法
发布时间:2019-10-25关注四六级小助手服务号
回复【过级经验】获取
大学英语六级阅读解题经验技巧
发布时间:2019-10-25关注四六级小助手服务号
回复【阅读礼包】获取
英语四级写作诵读193经典句
发布时间:2019-10-25关注四六级小助手服务号
回复【写作指导】获取
英语六级听力讲义汇总资料
发布时间:2019-10-25关注四六级小助手服务号
回复【听力礼包】获取
英语六级口语考试练习小积累
发布时间:2019-10-25关注四六级小助手服务号
回复【口语提升】获取
大学英语六级核心高频词汇
发布时间:2019-10-25关注四六级小助手服务号
回复【过级词汇】获取
关注四六级小助手服务号回复【典藏笔记】获取
关注四六级小助手服务号,
获取学习资料
推荐阅读
更多>>新东方在线英语六级频道为备考英语六级的同学们整理了英语六级阅读精练,希望可以为大家带来帮助,一起来学习一下吧。 2022年6月大
2022年6月大学英语六级阅读精练50篇35:爱因斯坦轶事 英语六级阅读理解精炼第35篇,练习爱因斯坦轶事,含有六级阅读练习题,参考译
2022年6月大学英语六级阅读精练50篇34:缅怀林肯总统 英语六级阅读理解精炼第34篇,练习缅怀林肯总统,含有六级阅读练习题,参考译
2022年6月大学英语六级阅读精练50篇33:古埃及陵墓之谜 英语六级阅读理解精炼第33篇,练习古埃及陵墓之谜,含有六级阅读练习题,参
2022年6月大学英语六级阅读精练50篇32:女海盗的沉浮 英语六级阅读理解精炼第32篇,练习女海盗的沉浮,含有六级阅读练习题,参考译
专项提升公开课
更多>>136小时干货精讲,包邮3斤礼盒,无忧换课
价格 : ¥269
限报人数:1000人
随报随学 告别‘小聋瞎’
价格 : ¥0
限报人数:1000人
资料下载
更多>>关注四六级小助手服务号
回复【过级词汇】获取
关注四六级小助手服务号
回复【过级词汇】获取
关注四六级小助手服务号
回复【口语提升】获取
关注四六级小助手服务号
回复【口语提升】获取
关注四六级小助手服务号
回复【典藏笔记】获取
关注四六级小助手服务号
回复【过级经验】获取
关注四六级小助手服务号
回复【阅读礼包】获取
关注四六级小助手服务号
回复【写作指导】获取
关注四六级小助手服务号
回复【听力礼包】获取
关注四六级小助手服务号
回复【口语提升】获取
关注四六级小助手服务号
回复【过级词汇】获取
阅读排行榜
相关内容