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Questions 61 to 65 are based on the following passage.
Yet with economies in free fail, managers also need up-to-date information about what ishappening to their businesses, so that they can change course rapidly if necessary. Cisco, anAmerican network-equipment giant, has invested over many years in the technology needed togenerate such data .Frank Caideroni, the firm's CFO, says that every day its senior executivescan track exactly what orders are coming in from sales teams around the world, and identifyemerging trends in each region and market segment. And at the end of each month, the firmcan get reliable financial results within four hours of closing its books. Most firms have to waitdays or even weeks for such certainty.
Admittedly, Cisco's financial results have not made happy reading recently because, incommon with many other large technology companies, it has seen demand for its productsdecline in the downturn. In early February it announced that its fiscal second-quarterrevenues of $ 9.1 billion were 7.5% lower than the same period in 2008 and that its profit hadfallen by 27%, to $1.5 billion.
In response to hard times, Cisco plans to cut $1 billion of costs this year by, among otherthings, making use of its own video-conferencing and other communications technologies toreduce the amount its executives travel. It is also using these facilities to relay information fromemployees on the ground to its senior managers, and to get instructions from Cisco's leadersback out to its 67,000 staff. A rapid exchange of information and instructions is especiallyvaluable if the company wants to alter course in stormy times.
If everybody in a company can rapidly grasp what they have to do and how it is changing,they are more likely to get the job done. But some firms are reluctant to share their goals withthe wider world. Unilever, a big Anglo-Dutch consumer-goods group, has decided againstissuing a 2009 financial forecast to investors, arguing that it is difficult to predict what is goingto happen, given the dangerous state of the world economy. "We're not just going to providenumbers for the sake of it," explains James Allison, the company's head of investor relations.
Other companies that have decided not to provide annual earnings estimates for 2009include Costco, a big American retailer, and Union Pacific, an American railway company.
Some firms, such as Intel, seem to have chosen to take things quarter by quarter. Thegiant chipmaker(芯片制造商) said in January that it would not issue an official forecast for thefirst quarter of 2009 after its fourth-quarter 2008 profit decreased by 90%. Several retailchains have also stopped providing monthly sales estimates because they cannot see what thefuture holds. Retailers, chipmakers and firms in many other industries may have a long waitbefore the economic fog finally lifts.
61. What can we learn about Cisco from the passage?
A) It will keep a record of the orders from sales teams.
B) It cuts $1 billion cost by solely relying on its own technologies.
C) Unlike other technology companies, its financial reports are encouraging.
D) Only employees can use the video-conferencing to pass information.
62. According to the author, the staff can perform better by__________.
A) getting instructions from their senior managers
B) seizing what to do at hand and what to do next
C) having a financial forecast as a goal
D) sharing their goals with others
63. What is important in the unstable time ff a company wants to change strategies?
A) To issue company's financial reports faster.
B) To obtain the up-to-date information of company's business.
C) To predict what is going to happen in the future.
D) To wait until the economic fog finally lifts.
64. The reason Unilever plans not to issue financial forecast in 2009 lies in__________.
A) its reluctance to share its goal with others
B) its rapid grasp of changes in the markets
C) the unstable economic situation
D) its reduction in the cost of prediction
65. What can we know about the giant chipmaker, Intel in the passage?
A) It did not issue first-quarter forecast for great decrease in January.
B) Inters chain store used to report sales estimates by year.
C) Only retailers and chipmakers are greatly influenced.
D) Intel's profit was greatly decreased in 2008's last quarter.
参考答案:
61.A)。由定位句可知,思科公司的高级主管每天都会跟踪销售团队的订单,确定各个地区的新的发展趋势,A)符合题意。
62.B)。由定位句可知,如果公司的每一名员工都可以迅速掌握自己目前和下一步该做的事情,他们就能更容易完成工作,即更好地完成工作,B)符合题意。
63.B)。由定位句可知,如果公司想在动荡时期改变策略,必须迅速交流信息与指示,也就是获得公司最新的业务信息,B)符合题意。
64.C)。由定位句可知,联合利华不计划发布其2009年的财务预测的原因是:面临世界经济动荡;的不安局势,一切事情都很难预测。可见他们不发布预测就是因为世界经济不稳定(unstable economicsituation),C)符合题意。
65.D)。由定位句可知,根据大型芯片生产巨头英特尔一月份的声明,2008年第四季度其利润F降了90%,因此该公司不会正式发布其2009年第一季度的预估;可见,该公司2008年最后一个季度的利润大幅下降了.D)符合题意。
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