六级课程经典
零基础适用HOT
去试听
六级1对1
定制化
核心词 背词计划
0元
听力 提升必看
0元
阅读 冲刺200+
0元
写作 高分模板
0元
历年真题大全
免费
模考 水平测试
热门
1V1速成方案VIP
Every year television stations receive hundreds of complaints about the loudness of advertisements. However. federal rules forbid the practice of making ads louder than the programming. In addition, television stations always operate at the highest sound level allowed for reasons of efficiency. According to one NBC executive. no difference exists in the peak sound level of ads and programming. Given this information. whydo commercials sound so loud?
The sensation of sound involves a variety of factors in addition to its peak level. Advertisers are skilful at creating the impression of loudness through their expert use of such factors. One major contributor to the perceived loudness of commercials is that much less variation in sound level occurs during a commercial. In regular programming the intensity of sound varies over a large range. However, sound levels in commercials tend to stay at or near peak levels.
Other "tricks of the trade" are also used. Because low-frequency sounds can mask higher frequency sounds. advertisers filter out any noises that may drown out the primary message. In addition, the human voice hasmore auditory (听觉的) impact in che middle frequency ranges. Advertisers electronically vary voice sounds so that they stay within such a frequency band. Another approach is to write the script so that lots of consonants(辅音) are used, because people are more aware of consonants than vowel (元音) sounds. Finally, advertisers try to begin commercials with sounds that are highly different from those of the programming within which the commercial is buried. Because people become adapted to the type of sounds coming from programming. a dramatic change in sound quality draws viewer attention. For example. notice how many commercials begin with a cheerful song of some type.
The attention-getting property of commercials can be seen by observing one-to-two-year-old children who happen to be playing around a television set. They may totally ignore the programming. However. when a commercial comes on.their attention is immediately drawn to it because of its dramatic sound quality.1. According to the passage, the maximum intensity of sound coming from commercials________.
A) does not exceed that of programs
B) is greater than that of programs
C) varies over a large range than that of programs
D) is less than that of programs
2. Commercials create che sensation of loudness because____________________.
A) TV stations always operate at the highest sound levels
B) their sound levels are kept around peak levels
C) their sound levels are kept in the middle frequency ranges
D) unlike regular programs their intensity of sound varies over a wide range
3. Many commercials begin with a cheerful song of some kind because_________________.
A) pop songs attract viewer attention
B) it can increase their loudness
C) advertisers want to make them sound different from regular programs
D) advertisers want to merge music with commercials
4. One of the reasons why commercials are able to attract viewer attention is that_____________.
A) the human voices in commercials have more auditory impact
B) people like cheerful songs that change dramatically in sound quality
C) high-frequency sounds are used to mask sounds that drown out the primary message
D) they possess sound qualities that make the viewer feel that something unusual is happening
5. In the passage, the author is trying to tell us________________.
A) how TV ads vary vocal sounds to attract attention
B) how the loudness of TV ads is overcome
C) how advertisers control the sound properties of TV ads
D) how the attention-getting properties of sounds are made use of in TV ads
大学英语六级寒假全程班
本文关键字: 英语六级阅读理解100篇 英语六级阅读
资料下载
2022年大选英语四级词汇完整带音标
发布时间:2020-04-15关注四六级小助手服务号
回复【过级词汇】获取
刘一男六级核心词汇完整版
发布时间:2020-04-15关注四六级小助手服务号
回复【过级词汇】获取
新东方英语口语终极教程word版
发布时间:2020-04-15关注四六级小助手服务号
回复【口语提升】获取
大学英语六级:练口语及单词lesson1-9
发布时间:2020-04-15关注四六级小助手服务号
回复【口语提升】获取
新东方在线[四六级王牌团队]典藏笔记
发布时间:2019-10-25关注四六级小助手服务号
回复【典藏笔记】获取
英语六级过级备考资料:经验+计划+语法
发布时间:2019-10-25关注四六级小助手服务号
回复【过级经验】获取
大学英语六级阅读解题经验技巧
发布时间:2019-10-25关注四六级小助手服务号
回复【阅读礼包】获取
英语四级写作诵读193经典句
发布时间:2019-10-25关注四六级小助手服务号
回复【写作指导】获取
英语六级听力讲义汇总资料
发布时间:2019-10-25关注四六级小助手服务号
回复【听力礼包】获取
英语六级口语考试练习小积累
发布时间:2019-10-25关注四六级小助手服务号
回复【口语提升】获取
大学英语六级核心高频词汇
发布时间:2019-10-25关注四六级小助手服务号
回复【过级词汇】获取
关注四六级小助手服务号回复【典藏笔记】获取
关注四六级小助手服务号,
获取学习资料
推荐阅读
更多>>新东方在线英语六级频道为备考英语六级的同学们整理了英语六级阅读精练,希望可以为大家带来帮助,一起来学习一下吧。 2022年6月大
2022年6月大学英语六级阅读精练50篇35:爱因斯坦轶事 英语六级阅读理解精炼第35篇,练习爱因斯坦轶事,含有六级阅读练习题,参考译
2022年6月大学英语六级阅读精练50篇34:缅怀林肯总统 英语六级阅读理解精炼第34篇,练习缅怀林肯总统,含有六级阅读练习题,参考译
2022年6月大学英语六级阅读精练50篇33:古埃及陵墓之谜 英语六级阅读理解精炼第33篇,练习古埃及陵墓之谜,含有六级阅读练习题,参
2022年6月大学英语六级阅读精练50篇32:女海盗的沉浮 英语六级阅读理解精炼第32篇,练习女海盗的沉浮,含有六级阅读练习题,参考译
专项提升公开课
更多>>136小时干货精讲,包邮3斤礼盒,无忧换课
价格 : ¥269
限报人数:1000人
随报随学 告别‘小聋瞎’
价格 : ¥0
限报人数:1000人
资料下载
更多>>关注四六级小助手服务号
回复【过级词汇】获取
关注四六级小助手服务号
回复【过级词汇】获取
关注四六级小助手服务号
回复【口语提升】获取
关注四六级小助手服务号
回复【口语提升】获取
关注四六级小助手服务号
回复【典藏笔记】获取
关注四六级小助手服务号
回复【过级经验】获取
关注四六级小助手服务号
回复【阅读礼包】获取
关注四六级小助手服务号
回复【写作指导】获取
关注四六级小助手服务号
回复【听力礼包】获取
关注四六级小助手服务号
回复【口语提升】获取
关注四六级小助手服务号
回复【过级词汇】获取
阅读排行榜
相关内容